Facebook page? Check. Twitter Profile? Check. Now what should I do? There are many advantages for your business to create social media accounts, and probably the most important is helping to gain awareness for your company as fast and conveniently as possible. Because social media outlets are among the most effective ways to reach millions of users across the world, knowing how and when to add content to your pages in a way that maximizes exposure for your company is key.
According to research conducted by Social Media Scientist Dan Zarrella, the most advantageous time to tweet is Wednesday at 5:00 pm EST, and to post on Facebook on Saturday at 12:00 pm EST. These are the times with the highest traffic-volumes for each social media platform. Although positing during high-traffic periods has its pros, another thing to consider around this time, is that other users are also actively posting and tweeting, becoming your competition in the race to reach the greatest amount of users. Even with that in mind, most would still probably agree that getting your message out during these high-traffic periods is the best way for your message to be seen by the most people, despite the higher competition.
It is recommended to Tweet and Post on Facebook at least three times daily, and for your content to be distributed strategically throughout the day so as not to crowd your follower’s newsfeeds, and discourage them from looking at your content. But who really has the time to tweet three or more times a day, or perhaps more importantly, who would admit to having that kind of time? Well, as they say, “There’s an app for that!” It’s actually more of a program but close enough. Websites like www.hootsuite.com or www.futuretweets.com allow you to schedule multiple tweets to be distributed at whatever time you program them to go out.
While it is convenient to be able to schedule your tweets and Facebook posts for the day or the week, you must strategize when and how they will be dispersed. You want your Tweets and Facebook posts to be relevant to what is going on at the time, so don’t schedule out too far in advance. You also want to stay away from making them sound too generic or like they were all made from the same template.
With the exponential growth of users that both Facebook and Twitter are seeing, timing when using the social web is more important than ever. So, if content is King, then strategic social media posting is definitely Queen!