Viral Technologies is pleased to announce its sponsorship role in the 8th annual Esperanza 5k run/walk in support of the non-profit organization, Safe Passage. The race will take place on May 6, 2012 at 8:00 AM at Greely High School in Cumberland, Maine.
As one of two lead sponsors, Viral Technologies alone will help 100 Guatemalan children, enrolled in the Safe Passage program, to receive food and clean drinking water for one month.
Founded in 1999 by Hanley Denning, Safe Passage works to enroll children living in and around the Guatemala City garbage dump in school. Safe Passage is currently providing more than 550 mal-nourished and poverty-stricken children with nutrition, healthcare and education.
If you are interested in participating in the race, sign up NOW! For those registering before April 15th, the registration fee is only 15 dollars, and from there it will go to 20 dollars. Students pay only 5 dollars to sign up with a student ID, and the children’s fun run is FREE!
Remember you don’t need to run the race; you will fit right in with the majority of our office who will be WALKING the race right alongside you! Hope to see you all there!
For more information or to register click here, or call 1-207-846-1188.
Tweeters vs. Journalists?
Who would have thought these two terms could ever be comparable? The battle between the two “news” mediums gives a whole new meaning to the term “citizen journalism.” While it is true that Twitter users have taken advantage of Twitter’s mass reach in the past, tweeting false information about a variety of things, the following examples are surely testaments as to the relationship between Twitter and spreading world happenings.
Unfortunately, most everyone already knew of the drug problem that the late Whitney Houston possessed, but what Twitter reported, 42 minutes before mainstream media, was the pop icon’s death. The tweet from Twitter user @ajaDiorNavy said:
“omgg , my aunt tiffany who work for whitney houston just found whitney houston dead in the tub . such ashame & sad “
This report was later confirmed in a tweet from the AP saying, “BREAKING: Publicist Kristen Foster says singer Whitney Houston has died at age 48.”
When the chief of staff for the former Defense Secretary, Donald Rumsfeld made the decision to tweet about the death of Osama bin Laden, Twitter world exploded. The tweet read, “So I’m told by a reputable person they have killed Osama bin Laden. Hot damn.” At a record-breaking rate of 12.4 million tweets per hour, the world began rejoicing as the death of America’s Most Wanted was discovered. Of course this tweet was later confirmed by President Obama, but not before millions of people had already begun celebrating.
In 2010 after the Japanese journalist, Kosuke Tsuneoka was kidnapped in Afghanistan, Tsuneoka himself was the first to break the news that he was alive and well. He was able to tweet this from his captor’s cell phone, with which he had been asked to show them how to use the internet. The tweets in quick succession said, “i am still allive, but in jail,” and “here is archi in kunduz. in the jail of commander lativ.” The latter tweet was later explained as referring to the Dasht-e-Archi district of Kunduz where he was being held captive. The next day, Tsuneoka was released.
In 2009, the news that US Airways flight 1549 had crashed into the Hudson River was revealed via Twitter. About 15 minutes before mainstream media were able to report it, a tweet including a picture of the floating plane was released to the public. Twitter user @Manolantern, was reported to be the first user to reveal the news about the plane four minutes after its crash. “I just watched a plane crash into the hudson riv in manhattan.”
This disaster was trending on Twitter nearly an hour before any of the major news platforms could report it. In 2008 this terrible earthquake claimed the lives of more than 68,000 people, with technology blogger, Robert Scoble helping to inform the world of the events. Robert Scoble also found out via Twitter.
Whether you’re blogging, Tweeting, or creating copy for sales pamphlets or websites, the content of your pieces remains crucial to the success of your writing. Because there are only so many things to write about regarding a specific topic, it is probable that someone else will have written a similar piece. So how do you stand out amongst all your competitors?
Let’s refer to what I have literally JUST coined, “The Five Q’s”:
Quality – I think this is pretty obvious but still really important to consider when writing content that will represent either your own brand, or a client’s brand. Quality means not only the standard of editing and making sure that grammar and spelling are sound, but also choosing a topic that is relevant and engaging.
Quantity – remember in high school the first question we would ask when assigned a paper was, “how many pages does it have to be?” Our teacher’s answer, like clock-work was, “Use your judgement; however many pages it takes you to adequately make your point, is how many pages I expect from you.” Okay so…how many pages would THAT take me? What I’m getting at here is you don’t need to write and write and write just so that it looks like you’ve really done your research. Oftentimes, you can write the same thing with half as many words. As a general rule, prompt and thorough pieces engage the most readers. Also keep in mind that you need to write enough to make your piece comprehensive and to exude proper research.
Question – Ask your reader or yourself a question, and then be sure to answer it within your piece. People like to learn new things, and if your research proves that you are well-educated in your topic, people will be more apt to continue coming back to read your content. Also try questioning a popular topic spinning it in a different way so as to get your reader to think outside the box. If you get your audience to think of something in an entirely different way, they will surely respect you more as a writer.
Quotes – When necessary and appropriate, use quotes. Whether to give proper credit to a speaker, or to show that you have retrieved data from an outside source, it is crucial that you properly credit any source. Quotes can also add a little flavor to a piece, and give your writing more credibility.
Quench – So this was a bit outside of the box, so stay with me here. When I think of the word quench, I think of the Gatorade commercials (with the popular tag line, “Quench your thirst”) where a very sweaty and parched athlete takes a long, savory sip of the cold beverage. I want you to think about your thirstiest time, and how good it tasted to finally sip a cold drink. Now leverage that thirst when you sit down to write content. Give me something that, after a long day, people will read and feel refreshed and want to hug you for giving them such a gift. Okay…maybe that was a bit dramatic but you get the idea.
Happy writing y’all! Let me know if you have any more Q’s you feel deserve to be on this list!
When making your site SEO-friendly, it’s important to understand the hierarchy of importance in terms of the steps you need to take. There are a multitude of granular tweaks that should be made, but best practices dictate that you should take care of the broader issues first before drilling down into the fine-tuning. In other words, you should always start at the top and work your way down; with site optimization, “the top” means “keywords.”
Along with one other step that we’ll discuss in a later blog, the most important factor that search engines such as Google and Yahoo! take into account when ranking your site is the site’s content – what does it say, how often does it say it, and is what it says relevant to the site’s purpose? The search engines answer these questions by scanning your site and “reading” every word on the site that can be read and instantly analyzing how often each word is used. As a very simple example, let’s assume that we have a single-page Web site about Golden Retrievers with only one paragraph of text. If that paragraph read:
The Golden Retriever is a medium-sized breed of dog. They were historically developed as gundogs to retrieve shot waterfowl such as ducks and upland game birds during hunting and shooting parties. As such, they were bred to have a soft mouth to retrieve game undamaged and have an instinctive love of water. The golden retriever has a dense inner coat that provides it with adequate warmth. The outer coat is sleek and water repellent, and lies flat against the body. The official colour of the breed is the varying shades of gold that are most often seen. These dogs are well suited to suburban or country environments. They need lots of outdoor exercise but should be kept fenced in because of their instincts as hunting dogs.**
…Google would then return the following TOP-TEN results (word, # of times used on page, percentage of usage):
DOGS – 2 – 2.2%
GAME – 2 – 2.2%
RETRIEVE – 2 – 2.2%
WATER – 2 – 2.2%
HUNTING – 2 – 2.2%
GOLDEN – 2 – 2.2%
COAT – 2 – 2.2%
RETRIEVER – 2 – 2.2%
BREED – 2 – 2.2%
AN – 2 – 2.2%
From these results, we can see that our page is going to be recognized for the words “dogs,” “game” and “retrieve” more than anything else. Not a bad start, but we want our page to show up on searches for “golden retrievers” specifically. Best practices tell us that the ideal percentage of use for a word is between 3 and 9%, so let’s adjust our paragraph a little bit:
Golden Retrievers are a medium-sized breed of dog. Golden Retrievers were historically developed as gundogs to retrieve shot waterfowl such as ducks and upland game birds during hunting and shooting parties. As such, Retrievers were bred to have a soft mouth to retrieve game undamaged and have an instinctive love of water. Golden Retrievers have dense inner coats that provides them with adequate warmth. The outer coat is sleek and water repellent, and lies flat against the body. The official colour of the Golden Retriever breed is the varying shades of gold that are most often seen. These dogs are well suited to suburban or country environments. Golden Retrievers need lots of outdoor exercise but should be kept fenced in because of their instincts as hunting dogs.
As you can see, we have altered the wording slightly to use the words “golden” and “retrievers” more frequently. If we re-analyze this paragraph, we now get the following results:
GOLDEN – 5 – 4.42%
RETRIEVERS – 5 – 4.42%
DOGS – 2 – 2.1%
GAME – 2 – 2.1%
RETRIEVE – 2 – 2.1%
WATER – 2 – 2.1%
HUNTING – 2 – 2.1%
BREED – 2 – 2.1%
AN – 1 – 1.32%
BRED – 1 – 1.32%
We have now moved the words “golden” and “retrievers” into first and second place, respectively – the ideal setup for optimizing a site about Golden Retrievers. This means that Google is now going to identify our page as a site that is 100% relevant to any searches for “golden retrievers.” Additionally, those words are followed closely by other relevant terms such as “dogs,” “retrieve,” “hunting” and “breed,” and we have removed some weight from the useless word “an.” Further tweaking of the text could improve these results even more, although you always want to be careful to ensure that your copy sounds natural and is not overly padded with keywords; search engines will penalize a site’s rankings for keyword “stuffing.”
Of course, we know that ours is certainly not the only Web site out there on the subject of Golden Retrievers so we’ll need to do a considerable amount of further optimization in other areas if we want to be top of the search engine rankings, but this first, fundamental step is the foundation upon which all of our other efforts will be built.
**”Golden Retrievers.” Wikipedia, The Free Encyclopedia. Wikimedia Foundation, Inc. 20 Mar. 2012. Web. 26 Mar. 2012.
Who would have thought that an ABC Family Television series would have surpassed such long-standing television series like Grey’s Anatomy, CSI or Lost in social media buzz? According to SocialGuide, the season 2 finale of Pretty Little Liars “Unmasked” this past Monday, was one of Twitter’s most active hours in history. During the show’s one-hour run-time, Pretty Little Liar fans posted 645,000 tweets at 32,000 tweets per minute! During the marathon of older episodes, which was playing all day Monday, Twitter logged 1.6 million tweets by 667,000 users.
After two seasons of trying to uncover their best friend’s murderer, and receiving mysterious cell phone messages from an unknown sender named “A,” the messenger’s identity was finally exposed.
Fifty topics trended throughout the day on Twitter including the names of many of the show’s protagonists. Jenn Deering Davis, founder of TweetReach said that the number of tweets for the Pretty Little Liars’ premiere was the largest that she had ever seen. She also said that the show was one of the most active series of the television programs that her company tracks.
I can’t tell you that I DON’T watch the show—which means I can let you know that Pretty Little Liars is weirdly addicting. There’s something about a murder mystery complete with stereotypical teenage drama (bullying, sex, homosexuality and parent problems), that makes us all tune in every Monday for more guilty pleasure.
Hello everyone! Viral Technologies is proud to announce the launch of our new and improved Web site! With a new look and a few new additions to our company, we are looking forward to the growth of our business and the onset of summer! Check out the new site here where you’ll notice our clean, sleek new color palette and interface.
Hope you all enjoy it! Give us a call 1-855-718-4725 or drop us an email firstname.lastname@example.org for more information or to ask us about our innovative and advanced intelligence/social media/SEO/graphic/Web design services!
Look in your iTunes store, and you’ll find millions upon millions of mobile apps; some of which are extremely useful and boast multiple benefits for the user. Among some of the most regularly downloaded are social media platforms including Facebook/Twitter/Pinterest, GPS’, Shazam and banking apps; all of these provide the user with advantageous access to information that would have been harder to get, or not available at all. Even Angry Birds helps the user to stay entertained and very minimally exercise the brain. There are however, so many apps that are great ideas in theory—but the idea is so large and complex that it just doesn’t pan out correctly in the form of an app. Then there are just the duds that were doomed from the start.
Allow me to explain:
Karma App – This app allows you to send a gift to any of your friends in your phone’s contacts, even if you don’t know their address. Okay, that’s cool I guess, but how does it work? The app sends your friend (who, inconveniently must also have the app in order to receive the gift) an SMS/Facebook message or an email letting them know that you have picked out a gift for them, and they are looking to deliver it. Your friend can then specify which address they would like the package to be shipped to. Okay, neat idea but what are the odds that your friend actually has this app as well, and can’t you just as easily either text them or email them requesting their address? Also, what if you want the gift to be a surprise—if they get this message from Karma, then it will ruin the fun of receiving a surprise package. Sorry Karma, I’m not into it.
Happstr – Not only is this app missing an “e,” but it’s also a pretty lame idea for an app. The premise of the app is to find and share places that make you happy. When you’ve found a blissful place, use your Happstr app to map it, so other people can visit it too. First of all—if I find a happy place, I’m not sharing it with the entire world. Second of all, I find its resemblance (both in sound and logo) to the old illegal music sharing tool Napster, alarming and quite frankly, indicative of the latent demise of this app. Maybe I could stand to download this app to find MY happy place—but probably not.
ByteLight – This app not only affirms that we as a society are lazy, but it’s also proving that we aren’t going to need to talk to each other anymore. As if finding the milk in the grocery store wasn’t hard enough, asking an employee to point you in the right direction? Preposterous! (That was sarcasm). Seriously people, this app literally will light the way to your desired item in a store. But only on one condition—the store must have special LED lights for the app to work. COME ON people! We don’t need lightsabers to lead us to the tomato sauce. If you can’t find it, USE YOUR WORDS!
Have any more funny/useless apps? Do share.