Though many believe content marketing to be a fairly new phenomenon, in actuality, the concept has been around for hundreds of years starting with the first bag of chocolate chips that gave its consumers a great recipe for baking chocolate chip cookies.
According to Susan Gunelius, author of Content Marketing for Dummies, content marketing is “the practice of developing awareness, recall, purchases and loyalty through the use of content published on or offline.”
Okay, that’s nice but how is this going to help my business to increase sales and awareness?
The fact of the matter is that content marketing is a KEY component to increasing your sales and your brand’s awareness.
1.Content Marketing shows your clients and potential clients that you are an authority for your subject matter. Giving unique and valuable information to your following, asking for nothing in return, is a great way to build trust and gain loyal brand ambassadors.
2.Content Marketing helps to drive traffic to your website. In creating more content in connection to your brand, you will increase your chances of showing up in a Google/Yahoo search. Well-written content also gets shared and linked to, and backlinks are one of the best ways with which to climb up the search rank ladder.
3.Content Marketing helps to build your marketing lists—a great technique in content marketing is to create fabulous content (which should always be your intent), and to ask your readers to enter their email addresses to receive your content for free. Both sides will mutually benefit from this scenario; your brand will have more email addresses to send sales collateral, newsletters and promotions, and your following will obtain valuable information free of charge.
4.Content Marketing strengthens your relationships with existing and potential clients and helps you to become a greater influence within your target market.
In the last few years, big brands like Coca-Cola and Amazon have spent nearly 26% of their marketing budget on content marketing—will you hop on the content marketing train, or are you already a frequent user? Leave your thoughts in the comment box below!