Apple’s stock has been in decline over the past few months partly due to the undesirable response from the iphone5, released this past September. About the same time, the share price quickly started to drop from nearly $700 to now just above $400. A remarkable $250 drop in just 6 months! Although Apple has lost some major gains, the tech giant is still well ahead of its closest competitors in terms of market capitalization. But if it took Apple only 6 months to fall $250, how long before they are no longer ahead of their Google? Viral Technologies conducted a study which measured the volume of social media mentions of iPhone and tracked the trend over the past 6 months. The social mentions trend line was then overlaid onto the AAPL stock chart from the same time period. As you can see below, the stock price continued to sharply decline despite the holiday season and the recent launch of the iphone5.
Google’s popular mobile platform, Android, has been making some serious gains over the past few years. Viral Technologies conducted the same type of study for Android as the iphone and overlaid the social media mentions over the GOOG stock chart. As you can see below, there is a strong steady increase in Android mentions leading up to the holiday season and a short but brief decline in mentions post-holiday. The mentions then shoot right back up mid-February after the announcement of Android 4.2.2 Jelly Bean.
Another interesting indicator of the strong but steady growth of Android popularity is the trend line comparing the normalized relative volume of searches on Google over the years. The trend line below does not depict actual numbers of Google searches, but is a normalized volume from 1-100 which is relative to all Google searches in each particular point in time. You can clearly see that Google searches for Android have surpassed Google searches for Apple back in early 2011 and haven’t stopped since. It is interesting to note that while Apple does get plenty of online attention; it tends to come in short bursts and then dissipates back to the normal level of searches for the brand. You can see this trend in the social media mentions of iPhone as well. As for Google’s Android, slow and steady looks to be winning the race in the end.
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