Tag Archives: graphic design

Top 5 Reasons to Properly “Brand” Your Brand

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1. It can drive more traffic to your Web sites

If consumers identify certain descriptive words or slogans that represent your brand, it makes your company much more visible within the online marketplace. The more ways that people can describe and identify your brand, the more search results will be found in sites like Google and Bing. A great example of this is McDonalds. The following keywords/phrases would easily find the company on search engines:

• I’m Lovin’ It
• Golden Arches
• Big Mac
• McNuggets
• Ronald McDonald
• Filet-O-Fish
• Put a Smile On
• Happy Meal

2. It gives your company more credibility

Now That's Brand Loyalty!

Plain and simple, people go with what they know. If faced with a decision between two different products with similar price points, people will most probably always go with the better-known brand. Consumers have a very strong influence on one another and if a company has built their brand around a specific product or service, people will talk (good or bad). The more positive chatter, the greater chance your company has at becoming a credible organization and one within which consumers will become loyal to. There is a phenomenon called brand religion that explains this behavior. This means that the value of a company’s brand becomes so high that consumers will remain loyal to it even if it costs much more or its stock has depleted.

3. Helps your company to develop a recognizable identity

One piece of effective branding is that you have created an identity that can be recognized by the masses. Do you recognize all of the logos on the rest stop sign when driving on the highway? If yes, it means that that brand has done a good job in developing a recognizable brand identity. If you have made the products or services of your brand to represent something specific, your consumers will expect that consistency for all of your products/services. For example, Coach is a highly recognizable brand, and their products are identified as a high-end and good-quality alternative.

4. Makes your consumers view you in a certain way, and affects their behaviors

Being a recognized brand also comes with a lot of responsibility. People start to expect certain things from your brand, and they can turn on you just as easily if you disappoint them. An example of this would be finding out that a company that positioned themselves as a very environmentally responsible organization that prided themselves in using all green and natural products, was using artificial growth hormones on their animals, and emitting chemicals into the atmosphere. If your consumers viewed you as the way you marketed yourself (green and all natural), and you indulge in behaviors that prove otherwise, your consumers will most probably switch to a different brand no matter how loyal they had been to you previously. A strong brand also allows the transfer of the brand to new products, meaning your consumer will assume that because your brand has created the product, it will be as good as their other products that they love so much.

5. Distinguishes your company from competitors

This simply means that your entire brand make-up including products, designs, logo, and overall mission is unique to other companies in your field. Making sure to stand-out is important, especially in such a saturated market. A great example of a company that has made their brand distinguishable from their competitors is Apple. Not only do they develop high-tech and highly functional unique products, but they are the people that other brands mimic. Their products are so unique from their “competitors” that it almost seems as though they aren’t competing. Apple and HP are both computer companies, but Apple products are so different from other computer products that they almost can’t be lumped in the same category.

Why Web Design is Integral to the Success of Your Brand

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The age old advice that our parents and grandparents have drilled into our heads, “Don’t judge a book by its cover,” is nice in theory, but as hard as we try not to, the book’s cover will always be judged first.

Web design is a great example of this theory. Aesthetically pleasing and well-formatted design is judged to be more professional and more credible as a business that people would feel comfortable collaborating with.

Answer me this:

Would you rather do business with this company?

or this one?

Precisely.

Good businesses outcomes go hand-and-hand with well-designed websites and collateral. It’s so important to represent your business online and on paper in a way that you would present yourself in person to a prospective client or employee. You wouldn’t (hopefully) show up to a job interview in sweatpants and a t-shirt—exactly like you shouldn’t skimp out on the appearance of your Website because that is often the first way in which prospective clients will be introduced to your brand.

Good design helps business solve complex situations with creative solutions. To create value, remain competitive and gain customer trust and loyalty, web design is integral. Good Web design can represent your company in a multitude of ways. Say you’re a construction company that specializes in architectural exploration. Your Web site can mirror that idea by replicating the innovative and modern design style that you create in your buildings.

Creating a Website in a way that represents your company is critical in establishing your brand as a competitor and as a reputable contender in your field. Communicating this frame of mind through your Website through visual language is a great way to get the public to understand that you value your brand, and aim to portray that through each medium.

Good design is a crucial asset to your brand that is most effective when applied early in corporate business plans, not as the cherry on the sundae.

Our Services: Intelligence

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Do you know how your company is perceived on the Web? We can uncover the conversations going on about your brand, employees, competitors and your products across the social web. Once these discussions have been found, you can then begin to engage in real time with any Web user.

What we’re listening for:

Your Employees/Applicants

Learn what your employees are saying about their experience working for your company. Once you understand your employee’s concerns, you can focus your attention on addressing these issues to encourage the most productive work environment possible. We can also pre-screen potential new-hires back to three years, to survey their online reputation.

Your Competitors’ Employees

We can gather public conversation going on across the web in order to discover what your competitor’s employees are saying about their management, working conditions, pay, and even the future of their company.

Sentiment about your brand

This is where we can help to engage in real time with your customers. People are talking about your brand right now and in order to properly meet the demands of your consumer, you need to know what they are thinking.

Sentiment about your competitor’s brand

Stay ahead of your competitors by listening and engaging with their displeased customers, and give them what your competitor has been neglecting to do.

Sentiment about your product

Hear honest feedback about your product from your consumers, and respond quickly to concerns or praise. Answering individual’s comments will increase customer faithfulness and help your company to find loyal brand ambassadors.

Become aware. Contact Viral Technologies today for a free intelligence consultation from one of our experts! (207-899-0346) or email info@viraltechnologies.com

Go Viral!

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Welcome to the Viral Technologies Blog, where you will find cutting-edge information concerning competitive intelligence, social media, SEO and Web design. All of these components work together to create a customized brand that you can be proud of. We hope that you find our blog to be useful, and that it helps you to to grow the success of your business. Everyone wants to make their mark on the social Web, and we would love to help you go viral!

Getting Started:

Before we assist you in growing your business, we must see where your brand has been. We strongly encourage you to take advantage of an initial complimentary online visibility report, to help you in gauging your company’s online presence. We have the ability to target, in real-time, every conversation mentioning your brand on the social Web. This ability is beneficial in maintaining your brand reputation, acquiring new lead generations and keeping tabs on competitive market intelligence.

Our Services:

Competitive Intelligence – Analyze brand sentiment, develop lead generation and uncover conversations about your brand.

Social Media – Build, engage, and monitor your brand’s social platforms across the Web.

SEO – In-depth Website audit, keyword analysis, link building, content strategy and on/off-page optimization.

Web Design – Custom HTML coding, graphic design, social media integration and maintenance.

Here’s What You Should Do:

It’s a competitive world out there, and we know the secret to growing your brand exponentially on the Web, putting you in the driver’s seat to blow past your competition.  All of us here at Viral Technologies are experts in our field and love what we do. We challenge you to give us a try, or at least a phone call (I’ll probably answer, so there’s yet ANOTHER incentive). So let us help in guiding you on your journey to viral…ville.