1. Show them what you’ve got.
Take time to take pictures of your product and upload them to various social media sites. This is an exciting way to get your product in front of potential new customers. If your business does not produce a product you can connect with your fan base by sharing pictures of your office lifestyle. This will help them to understand what you do on a daily basis.
2. Create relationships with your team.
Maintaining good relationships with customers before, during and after the sales process is essential. A great way to do this is by displaying your office staff across social networks so people can feel connected to the team. Letting them into your office culture will allow them to feel a part of the office! You can create a fun atmosphere for your happy customers by displaying their photo across your social networks as well. (Make sure to get permission before doing this!)
3. Zoom in.
Don’t be afraid to get up close and personal with the subject of your pictures. Its likely that your photo will be seen on a mobile device and that means it’s going to be relatively small anyway. Make everything as easy as you possibly can for the user.
4. Make every picture count.
Every piece of content that you read, see or listen to you want to be of sound value. Make sure everything you put out there does the samething. You want your photos to entertain, educate or create a call to action so that the user remembers why they are connected to your brand.
5. Picture SEO
Make sure to name, tag and write descriptions for all of your photos. This makes it easier for users to describe to others what it is they are looking at.