PORTLAND, ME–(Marketwire – Mar 12, 2013) – Judson (Jud) Smith is the founder and CEO of Viral Technologies, an innovative company that provides unique social market insight and digital competitive intelligence services to financial institutions and e-commerce merchants. Jud has used his many years of experience and detailed knowledge of the payment processing field to merge social media and big data to develop leading economic and market indicators for capital markets and e-commerce merchants. Innovative thinking is nothing new for Jud Smith.
For many years, Jud Smith worked successfully in the payment processing field; developing one of the largest e-commerce merchant portfolios in the country while employed in the position of Vice President of Affiliate Relations for PowerPay, LLC — Portland, Maine — (powerpay.biz) (Powerpay is now owned by EVO Payments International Inc, (goevo.com) Melville, NY).
Jud Smith is no longer associated with PowerPay. Focusing on an exciting new frontier, Jud has left the payment processing field, at least temporarily.
For more information on Viral Technologies and how Viral can provide custom business intelligence for your firm — please call 855-718-4725 or visit their website at www.viraltechnologies.com
1. Show them what you’ve got.
Take time to take pictures of your product and upload them to various social media sites. This is an exciting way to get your product in front of potential new customers. If your business does not produce a product you can connect with your fan base by sharing pictures of your office lifestyle. This will help them to understand what you do on a daily basis.
2. Create relationships with your team.
Maintaining good relationships with customers before, during and after the sales process is essential. A great way to do this is by displaying your office staff across social networks so people can feel connected to the team. Letting them into your office culture will allow them to feel a part of the office! You can create a fun atmosphere for your happy customers by displaying their photo across your social networks as well. (Make sure to get permission before doing this!)
3. Zoom in.
Don’t be afraid to get up close and personal with the subject of your pictures. Its likely that your photo will be seen on a mobile device and that means it’s going to be relatively small anyway. Make everything as easy as you possibly can for the user.
4. Make every picture count.
Every piece of content that you read, see or listen to you want to be of sound value. Make sure everything you put out there does the samething. You want your photos to entertain, educate or create a call to action so that the user remembers why they are connected to your brand.
5. Picture SEO
Make sure to name, tag and write descriptions for all of your photos. This makes it easier for users to describe to others what it is they are looking at.
1.“There’s no ROI”
There is ROI for blogs and social media, you just have to enter into the social space having previously determined what you want to track and get out of social media. Without some kind of benchmark such as conversion rates, traffic to your site, likes or engagement on a post, calculating an ROI IS going to be impossible. Tools like Google Analytics, Google Alerts, Bit.ly etc… can help to track interest, click through rates, demographics and where/how people are talking about your firm/lawyers.
2.“The Metrics aren’t reliable”
I don’t really understand why people would think this, because Social Media data is some of the cleanest and pinpointed data there can be. There are hundreds of applications that can tell you how many people have clicked a link, who’s clicked it, where they’re from, engagement statistics, which content got the most activity etc…basically that argument is just not sound.
3.“Social Media is still too young”
…So is the Internet, so is mobile. Does your firm use email, online journals, or other websites for research? I’m sure the answer is yes, and Social Media is no longer just for the innovative law firms–it has become mainstream. Did you know that 81% of law firms are now using some kind of social media platform? If your law firm doesn’t adapt to this social shift, you will be at a significant disadvantage.
4.“Social Media is just another trend that will pass”
A recent survey from The Nielsen Company stated Americans spend nearly a quarter of their time online on social networking sites, including blogs. This is up more than 40% from just last year! With the way social media is growing, there is simply no chance it’s going anywhere anytime soon. Social Media is all about adapting to our communication needs, and as long as people are conversing there will surely be social media.
5.We need to control our message
I was watching a webinar with Gary Vaynerchuk last week and he discussed this very topic. He explained that because of the way social media is molding traditional marketing tactics, we too need to adapt to the way with which messages are dispersed and received. We can say whatever we want about our brand, but we have virtually no control over what people are saying about us. This can be scary, but it also allows your brand to grow and adjust your product/services to fit the needs and desires of your consumers.
The recent target=”_blank”>article about social media and its close relation to Generation “Y” titled, “Why Social Media Managers Should Be Under the Age of 25,” by a recent University of Iowa graduate Cathryn Sloane, has received its fair share of controversy thus far, so it seems like a great time to address some of the points that this article brings up.
Sloane asked following question: Why do marketing/communication/PR firms insist that all potential candidates have 5-10 years of professional experience? In this case, isn’t social media experience in general (which she argues Generation Y has the most of) just as valuable?
It would be helpful for those looking to hire a social media manager to realize that everyone presently under the age of 25 were in various years of high school when Facebook first came out in 2004, and when Twitter was launched in 2006. Having the minimum years of experience required for most job qualifications (5 years), would plant them smack dab in the middle of sophomore/junior year of college or in freshman year of high school (10 years)! There is simply no way that this generation could have 5-10 years of experience as most job ads prefer.
Perhaps those hiring should consider what Generation Y can bring to the table, and make their hiring decisions accordingly.
Below are some of the things that Generation Y can teach older marketing and social media professionals:
1. Generation Y began using social media before businesses were bombarding it with direct sale messages and spam. We used Facebook and Twitter socially before professionally, which not many people can say.
2. We know these social platforms better than anyone because they came out when we were 15 and 16. We were right in the middle of the social shift, and it is really one of the ways with which our generation is defined.
3. We’ve known Facebook since before the timeline, the cover photo, chat and even before notifications! We’ve seen all the changes and USED all the new features so we are better equipped to predict, adapt and make use of any and all of the upcoming developments in the social media realm.
4. Those under 25 have recently graduated from college, having learned the latest marketing and social media tactics with fresh and innovative ideas that may be different from those of a seasoned professional. New ideas, no matter who they’re from, should never be overlooked.
Though the author of the original article may have simply skimmed the surface of this debate, and some of her points are undoubtedly debatable, the most important thing that she implied is that Generation Y is not getting a fair chance in the job market, especially when considering how they can help a company.
Would you considering hiring someone from Generation Y to manage your brands’ social media accounts? Why/Why not?