1. It can drive more traffic to your Web sites
If consumers identify certain descriptive words or slogans that represent your brand, it makes your company much more visible within the online marketplace. The more ways that people can describe and identify your brand, the more search results will be found in sites like Google and Bing. A great example of this is McDonalds. The following keywords/phrases would easily find the company on search engines:
• I’m Lovin’ It
• Golden Arches
• Big Mac
• Ronald McDonald
• Put a Smile On
• Happy Meal
2. It gives your company more credibility
Plain and simple, people go with what they know. If faced with a decision between two different products with similar price points, people will most probably always go with the better-known brand. Consumers have a very strong influence on one another and if a company has built their brand around a specific product or service, people will talk (good or bad). The more positive chatter, the greater chance your company has at becoming a credible organization and one within which consumers will become loyal to. There is a phenomenon called brand religion that explains this behavior. This means that the value of a company’s brand becomes so high that consumers will remain loyal to it even if it costs much more or its stock has depleted.
3. Helps your company to develop a recognizable identity
One piece of effective branding is that you have created an identity that can be recognized by the masses. Do you recognize all of the logos on the rest stop sign when driving on the highway? If yes, it means that that brand has done a good job in developing a recognizable brand identity. If you have made the products or services of your brand to represent something specific, your consumers will expect that consistency for all of your products/services. For example, Coach is a highly recognizable brand, and their products are identified as a high-end and good-quality alternative.
4. Makes your consumers view you in a certain way, and affects their behaviors
Being a recognized brand also comes with a lot of responsibility. People start to expect certain things from your brand, and they can turn on you just as easily if you disappoint them. An example of this would be finding out that a company that positioned themselves as a very environmentally responsible organization that prided themselves in using all green and natural products, was using artificial growth hormones on their animals, and emitting chemicals into the atmosphere. If your consumers viewed you as the way you marketed yourself (green and all natural), and you indulge in behaviors that prove otherwise, your consumers will most probably switch to a different brand no matter how loyal they had been to you previously. A strong brand also allows the transfer of the brand to new products, meaning your consumer will assume that because your brand has created the product, it will be as good as their other products that they love so much.
5. Distinguishes your company from competitors
This simply means that your entire brand make-up including products, designs, logo, and overall mission is unique to other companies in your field. Making sure to stand-out is important, especially in such a saturated market. A great example of a company that has made their brand distinguishable from their competitors is Apple. Not only do they develop high-tech and highly functional unique products, but they are the people that other brands mimic. Their products are so unique from their “competitors” that it almost seems as though they aren’t competing. Apple and HP are both computer companies, but Apple products are so different from other computer products that they almost can’t be lumped in the same category.
The age old advice that our parents and grandparents have drilled into our heads, “Don’t judge a book by its cover,” is nice in theory, but as hard as we try not to, the book’s cover will always be judged first.
Web design is a great example of this theory. Aesthetically pleasing and well-formatted design is judged to be more professional and more credible as a business that people would feel comfortable collaborating with.
Answer me this:
Would you rather do business with this company?
or this one?
Good businesses outcomes go hand-and-hand with well-designed websites and collateral. It’s so important to represent your business online and on paper in a way that you would present yourself in person to a prospective client or employee. You wouldn’t (hopefully) show up to a job interview in sweatpants and a t-shirt—exactly like you shouldn’t skimp out on the appearance of your Website because that is often the first way in which prospective clients will be introduced to your brand.
Good design helps business solve complex situations with creative solutions. To create value, remain competitive and gain customer trust and loyalty, web design is integral. Good Web design can represent your company in a multitude of ways. Say you’re a construction company that specializes in architectural exploration. Your Web site can mirror that idea by replicating the innovative and modern design style that you create in your buildings.
Creating a Website in a way that represents your company is critical in establishing your brand as a competitor and as a reputable contender in your field. Communicating this frame of mind through your Website through visual language is a great way to get the public to understand that you value your brand, and aim to portray that through each medium.
Good design is a crucial asset to your brand that is most effective when applied early in corporate business plans, not as the cherry on the sundae.
1. Your Site Looks Unprofessional
Your Website visitors are going to decide whether or not your brand is reputable and trustworthy within seconds of viewing your home page. Web designers have the experience and the understanding of what your customers will be looking for upon arrival. Aesthetics and creating a user-friendly interface are issues that they are experts in, so if your site isn’t getting the traffic that you’d hoped, consider rethinking the look and feel of your site and consulting with a professional for their opinion.
2. Your Site Isn’t Interactive and Engaging
It is important to spell out everything for your viewers. Web designers will work to simplify information so that your clients can find the “about us” section or the “contact us” section as quickly and easily as possible. Is there an appropriate ratio of visuals to words? People want to know the quick background and major concepts of your work—if they want to read a book, they will go to the bookstore.
3. Your Navigation Links are Long and Complicated
Navigation links should be short, descriptive, and specific. Where the link directs you when you click on it should be completely in sync with the navigation link verbage. Web designers will be able to show you the standard practices of building a functional website, with effective inbound/outbound navigation links.
4. The Information on Your Site is Dated
If your website is still promoting events that happened last month, how are your viewers supposed to trust the rest of the information displayed on your site? Web designers can create a website that can be easily updated by you or themselves. Creating a fairly uncomplicated interface for their client is something that designers are very good at—a lot of people don’t want to spend the extra money to have their site maintained by an outside source (which is fine), so it is important to get an experienced designer to walk you through the steps to maintain the backside of your site.
5. The Pictures on Your Site Aren’t Optimized
If your website is full of large pictures that take forever to download looking pixelated and/or warped once they do, don’t expect your viewers to stick around. Web designers know exactly how to optimize images on your website, helping it to operate smoother and faster.
6. Your Text is Hard to Read
Computer screen reading is hard enough on the eyes; don’t make it any harder by writing large amounts of text. You should always keep your writing short and sweet for maximum readability and blocks of text should never be more than 12-15 words long, and 3 to 5 lines long. Web designers will help you to get the most out of your text, finding the most effective balance between content and design.
7. If Your Site is Hosted on a Free Site
Free hosting puts other businesses’ ad banners on top of your site…do you really want to be advertising for another company on your own site? Hosting on a free site also dramatically slows the loading time on your site, frustrating your readers and discouraging them from staying.
8. If Your Site Can’t be Found Through Search Engines
No site, no business. Web designers will work with the web coder to make sure your site is search engine optimized and has the appropriate keywords to ensure that you will be as close to the top of a Google, or other search engine search, as possible.
9. If You Don’t Have Navigation Links at the Top and Bottom of Your Site
People don’t like to be bothered to scroll down to the bottom of your home page to find the “about us” or the “contact us” links. It is the web designer’s job to make it easier for your viewers to get to the desired area of your site.
10. Your Text Goes On…and On…and On…
The body text on your site should be easy for your users to read. A web designer can create balance between space, text and images, so that your viewer will see and read only the most important information to give them a basis for conversation when they call in for your product or services.
The way your brand is portrayed on the Web is critical to your image as a reputable and modern company. It is no secret that a complex, and aesthetically pleasing website, will bring in more traffic than an outdated and unoriginal site. At Viral Technologies, we are dedicated to creating a custom web site/graphic design for your brand. When you are having trouble putting into words what you want, we have the experience to translate your ideas into an attractive and compelling brand representation.
Brand Management Services:
-Social Media Design and Integration
-Optimization to Latest Web Standards
Every winter, the most elite of the world’s winter action sports professionals travel to the X Games hoping to earn top honors in their respective events. Some of the annual events include skiing, snowboarding and snowmobiling, and this year they are set to begin tonight, January 26th in Aspen, Colorado.
So what does this have to do with intelligence and Viral Technologies? Some of our team is there now looking to meet prospective athletes and sponsors who may benefit from our services. From experience, we know that we can help these athletes to capitalize on their success by implementing a strong social media presence, helping them to connect with their fans using monitoring and engagement tools, and by learning more about their competition to ultimately break into competing markets.
One of our main goals in targeting this demographic is to help them create affiliate revenue streams allowing for passive income; we want to make the money for them, so they can focus on their training. We are so excited to be a part of this special event. Periodically throughout the week, we will be reporting from the games, keeping you posted on all of the events. Make sure you tweet us if you are in the area, and would like to chat about any of our services!
Do you need help engaging with your client-base, or monitoring your competition/brand? We can help with that. Give us a call today 1-855-718-4725 or email firstname.lastname@example.org, and we’ll set you up with a FREE consultation for any of our services.
Do you know how your company is perceived on the Web? We can uncover the conversations going on about your brand, employees, competitors and your products across the social web. Once these discussions have been found, you can then begin to engage in real time with any Web user.
What we’re listening for:
Learn what your employees are saying about their experience working for your company. Once you understand your employee’s concerns, you can focus your attention on addressing these issues to encourage the most productive work environment possible. We can also pre-screen potential new-hires back to three years, to survey their online reputation.
Your Competitors’ Employees
We can gather public conversation going on across the web in order to discover what your competitor’s employees are saying about their management, working conditions, pay, and even the future of their company.
Sentiment about your brand
This is where we can help to engage in real time with your customers. People are talking about your brand right now and in order to properly meet the demands of your consumer, you need to know what they are thinking.
Sentiment about your competitor’s brand
Stay ahead of your competitors by listening and engaging with their displeased customers, and give them what your competitor has been neglecting to do.
Sentiment about your product
Hear honest feedback about your product from your consumers, and respond quickly to concerns or praise. Answering individual’s comments will increase customer faithfulness and help your company to find loyal brand ambassadors.
Become aware. Contact Viral Technologies today for a free intelligence consultation from one of our experts! (207-899-0346) or email email@example.com
Welcome to the Viral Technologies Blog, where you will find cutting-edge information concerning competitive intelligence, social media, SEO and Web design. All of these components work together to create a customized brand that you can be proud of. We hope that you find our blog to be useful, and that it helps you to to grow the success of your business. Everyone wants to make their mark on the social Web, and we would love to help you go viral!
Before we assist you in growing your business, we must see where your brand has been. We strongly encourage you to take advantage of an initial complimentary online visibility report, to help you in gauging your company’s online presence. We have the ability to target, in real-time, every conversation mentioning your brand on the social Web. This ability is beneficial in maintaining your brand reputation, acquiring new lead generations and keeping tabs on competitive market intelligence.
Competitive Intelligence – Analyze brand sentiment, develop lead generation and uncover conversations about your brand.
Social Media – Build, engage, and monitor your brand’s social platforms across the Web.
SEO – In-depth Website audit, keyword analysis, link building, content strategy and on/off-page optimization.
Web Design – Custom HTML coding, graphic design, social media integration and maintenance.
Here’s What You Should Do:
It’s a competitive world out there, and we know the secret to growing your brand exponentially on the Web, putting you in the driver’s seat to blow past your competition. All of us here at Viral Technologies are experts in our field and love what we do. We challenge you to give us a try, or at least a phone call (I’ll probably answer, so there’s yet ANOTHER incentive). So let us help in guiding you on your journey to viral…ville.